Talk to any sales person and they are quick to say that they are also in marketing. Of course it is a fine line between marketing and sales in some markets. I have had the opportunity to bridge sales and marketing for ONESwim. I have been able to help man the booth for about 20+ trade shows. My first…
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Distractions
Trying to work as much as 20 hours per week from the time I was 14 and 15 has created an on-going balance of digital distractions. As with all things, my own struggles are constantly changing. I try to regroup every 6 months or so to prioritize and evaluate my latest distractions. I routinely unsubscribe from certain…
Read MoreFailing Forward
I was tasked with making my first magazine ads at the age of 15, alongside ads from companies such as Speedo. This responsibility created anxiety and stress in my early marketing life, that I have had to work on ever since. My acceptance of that pressure has been tamed the more I embrace the concept…
Read MoreStaying Cost Effective When Purchasing Materials
In my experience, being cost effective has always been the highest priority. This is true because I have always worked with small companies, including the swim equipment company that my siblings and I started in high school with our stepdad. We soon realized that the easiest way to cut cost was being more efficient with…
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