To improve product visibility and increase frozen ice cream sales, I designed a custom freezer wrap that transformed an overlooked appliance into a branded retail display highlighting Dickey Farms’ signature farm-made ice cream. Background Dickey Farms produces three signature ice cream flavors: Peach, Strawberry, and Butter Pecan. Unlike many competitors, the peach and strawberry flavors…
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Finding a Profitable Hobby in UGC Creation
In February 2023, I had a desire to go outside of my normal 9-5 job and explore side hustle opportunities. This led me to hear about UGC possibilities. At first, I had no idea what UGC was, what it meant, how to get started, or what it could possibly lead to. After looking into it…
Read MoreBranding For Events
The part of learning event planning that provided the most enjoyment was designing the branding for each event. For this part, I would try to think of an aesthetic, or vibe, that would match how I wanted people to feel on the day of. In the beginning of planning my very first event, I didn’t…
Read MoreEvent Planning
Sometimes when beginning a new job, there are elements of the job that are not known about or discussed beforehand. These job functions sometimes have the potential of being one of the most vital elements to the success of the company. I had an experience with this when I began working for Dickey Farms. As…
Read MoreInstagram Takeover Takeaways
Early on in my Dickey Farms career, I had been presented with the opportunity to do an Instagram takeover for a close corporate client of theirs. Triangle Chemical Company was allowing me to takeover their Instagram account for their “On The Farm Friday” story highlight series. Throughout the entire day, I wandered around the entire…
Read MoreMarketing or Sales?
Talk to any sales person and they are quick to say that they are also in marketing. Of course it is a fine line between marketing and sales in some markets. I have had the opportunity to bridge sales and marketing for ONESwim. I have been able to help man the booth for about 20+ trade shows. My first…
Read MoreDistractions
Trying to work as much as 20 hours per week from the time I was 14 and 15 has created an on-going balance of digital distractions. As with all things, my own struggles are constantly changing. I try to regroup every 6 months or so to prioritize and evaluate my latest distractions. I routinely unsubscribe from certain…
Read MoreFailing Forward
I was tasked with making my first magazine ads at the age of 15, alongside ads from companies such as Speedo. This responsibility created anxiety and stress in my early marketing life, that I have had to work on ever since. My acceptance of that pressure has been tamed the more I embrace the concept…
Read MoreStaying Cost Effective When Purchasing Materials
In my experience, being cost effective has always been the highest priority. This is true because I have always worked with small companies, including the swim equipment company that my siblings and I started in high school with our stepdad. We soon realized that the easiest way to cut cost was being more efficient with…
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Mallory Tilson 