Resume

Georgia Southern University
(2018 – 2022)

Gordon State College
(2016 – 2018)

Pike County High School
(2014 – 2018)

Digital Marketing Specialist at Dickey Farms
(June 2022 – Present)

Managed social media channels (TikTok, Instagram, & Facebook) with approx. 50% follower growth
Created and managed a social media weekly content calendar
Filmed, edited, and posted all TikTok content, resulting in organic growth in followers
Designed 100+ digital and print advertisements for 12+ different magazines, websites, and Google Ads
Planned and promoted several successful events and festivals hosted by the farm, beginning to end
Created graphics, emails, social media posts, advertisements, and promotional materials for all events
Coordinated with vendors for events, including constant communication and day-of management
Designed over 150 product packaging labels
Collaborated and designed custom merchandise (T-Shirts, Tumblers, Mugs, Keychains, Hats, etc.)
Created monthly email newsletters to 40,000+ recipients with newly added contacts weekly, high open rates, and proven sales from each email
Contributed to the decision for placement and design of billboards in the region
Managed scheduling of events, group tours of the facility, field trips, festivals, and seasonal activities
Scheduled and coordinated multiple seasons of field trips with local schools
Daily customer service tasks: answering office phones, solving customer inquiries, and consistent communication over email

Marketing Director at ONE Swim
(Aug. 2014 – June 2022)

Designed/Published 100+ ads on different platforms (print, digital, PPC, social media, etc.) with major magazines (SwimSwam and Swimming World)
Online advertisement programs, such as Google Ads
Point of Purchase packaging design
Create plans and layouts for email newsletters and promotions in various formats
Member of the design team to create trade show booths
Created and posted to several social media platforms (Instagram, Facebook, & Twitter)
Coordinated with distributors to sell products through their website (SwimOutlet)
Photographed all products (studio, lifestyle, and underwater)

Paid Marketing Intern at GSU Division of Continuing and Professional Education
(Jan. 2022 – May 2022)

Lead the marketing strategy for a division-wide rebrand
Accumulated contact lists for eblasts, newsletters, and course information
Build website pages for conferences and events
Developed social media strategies to increase engagement and follows
Events coordination and scheduling for fundraisers, company meetings, and community events

Marketing Director at Schnell Percussion
(June 2016 – June 2019)

Leadership Experience